PRIVACY POLICY

SÁNCHEZ Y MARTÍN, S.A. DE C.V.  (“SYM”, “LIRIO”, “LIRIO BOLÓGICO” “we,” or “us”) wants you to be familiar with how we collect, use and disclose information.  This Privacy Policy describes our practices in connection with information that we collect through www.liriobiologico.com/us and other websites operated by us from which you are accessing this Privacy Policy (the “Websites”);

Our social media pages located at (collectively, our “Social Media Pages”); and

HTML-formatted email messages that we send to you that link to this Privacy Policy or other communications with you.

Collectively, we refer to the Websites, Social Media Pages, and emails as the “Services.”

 

Personal Information

“Personal Information” is information that identifies you as an individual or relates to an identifiable individual.  The Services collect Personal Information, including:

  1. Name
  2. Email address
  3. Message

 

Collection of Personal Information

We and our service providers collect Personal Information in a variety of ways, including:

 

Through the Services. 

We collect Personal Information through the Services, for example, when you sign up for a newsletter or contact us through the Website.

 

From Other Sources. 

  1. We receive your Personal Information from other sources, for example:
  2. publicly available databases;
  3. joint marketing partners and distributors, when they share the information with us.

 

We need to collect Personal Information to provide the requested Services to you.  If you do not provide the information requested, we may not be able to provide the Services. If you disclose any Personal Information relating to other people to us or to our service providers in connection with the Services, you represent that you have the authority to do so and to permit us to use the information in accordance with this Privacy Policy.

 

Use of Personal Information

 

We and our service providers use Personal Information for the following purposes:

 

  1. Providing the functionality of the Services and fulfilling your requests.
  2. To respond to your inquiries and fulfill your requests, when you contact us via one of our online contact forms or otherwise, for example, when you send us questions, suggestions, compliments or complaints, or when you request a quote for or other information about our Services.
  3. To send administrative information to you, such as changes to our terms, conditions, and policies.
  4. To allow you to send messages to another person through the Services if you choose to do so.

 

 

Analyzing Personal Information for business reporting and providing personalized services.

 

  1. To analyze or predict our users’ preferences in order to prepare aggregated trend reports on how our digital content is used, so we can improve our Services.
  2. To better understand your interests and preferences, so that we can personalize our interactions with you and provide you with information and/or offers tailored to your interests.
  3. To better understand your preferences so that we can deliver content via our Services that we believe will be relevant and interesting to you.

 

Aggregating and/or anonymizing Personal Information.

 

  1. We may aggregate and/or anonymize Personal Information so that it will no longer be considered Personal Information.
  2. We do so to generate other data for our use, which we may use and disclose for any purpose, as it no longer identifies you or any other individual.

 

Accomplishing our business purposes.

 

  1. For data analysis, for example, to improve the efficiency of our Services;
  2. For audits, to verify that our internal processes function as intended and to address legal, regulatory, or contractual requirements;
  3. For fraud prevention and fraud security monitoring purposes, for example, to detect and prevent cyberattacks or attempts to commit identity theft;
  4. To develop new products and services;
  5. To enhance, improve, repair, maintain, or modify our current products and services, as well as to take quality and safety assurance measures;
  6. To identify usage trends, for example, to understand which parts of our Services are of most interest to users; and
  7. To determine the effectiveness of our promotional campaigns, so that we can adapt our campaigns to the needs and interests of our users.

Disclosure of Personal Information 

 

We disclose Personal Information:

 

  1. To our affiliates for the purposes described in this Privacy Policy.
  2. To our third party service providers, to facilitate services they provide to us.
  3. These can include providers of services such as website hosting, data analysis, payment processing, order fulfillment, return authorization, fraud prevention, information technology and related infrastructure provision, customer service or related benefits (including special promotions), marketing and ad agencies, email delivery, auditing, and other services.

 

  1. By using the Services, you may elect to disclose Personal Information.
  2. On message boards, chat, profile pages, blogs, and other services to which you are able to post information and content (including, without limitation, our Social Media Pages). Please note that any information you post or disclose through these services will become public and may be available to other users and the general public.

 

Other Uses and Disclosures

 

We may also use and disclose Personal Information as we believe to be necessary or appropriate: (a) to comply with applicable law, to respond to requests from public and government authorities, to cooperate with law enforcement, or for other legal reasons; (b) to enforce our terms and conditions; and (c) to protect our rights, privacy, safety or property, and/or that of our affiliates, you, or others. We may use, disclose or transfer your information to a third party in the event of any reorganization, merger, sale, joint venture, assignment, transfer or other disposition of all or any portion of our assets or stock (including in connection with any bankruptcy or similar proceedings).

 

OTHER Information

 

“Other Information” is any information that does not reveal your specific identity or does not directly relate to an identifiable individual. The Services collect Other Information such as:

 

  1. Browser and device information
  2. Information collected through cookies, pixel tags and other technologies
  3. Demographic information and other information provided by you that does not reveal your specific identity
  4. Information that has been aggregated in a manner such that it no longer reveals your specific identity

 

Collection of Other Information

 

We and our service providers may collect Other Information in a variety of ways, including:

 

Your browser or device.

 

Certain information is collected by most browsers or automatically through your device, such as your Media Access Control (MAC) address, computer type (Windows or Mac), screen resolution, operating system name and version, device manufacturer and model, language, Internet browser type and version and the name and version of the Services you are using.  We use this information to ensure that the Services function properly.

 

Cookies.

Cookies are pieces of information stored directly on the computer that you are using.  Cookies allow us to collect information such as browser type, time spent on the Services, pages visited, language preferences, and other traffic data.  We and our service providers use the information for security purposes, to facilitate navigation, to display information more effectively, and to personalize your experience.  We also gather statistical information about use of the Services in order to continually improve their design and functionality, understand how they are used, and assist us with resolving questions regarding them.  Cookies further allow us to select which of our advertisements or offers are most likely to appeal to you and display them while you are on the Services.  We may also use cookies or other technologies in online advertising to track responses to our ads.  If you do not want information collected through the use of cookies, most browsers allow you to automatically decline cookies or be given the choice of declining or accepting a particular cookie (or cookies) from a particular website.  You may also wish to refer to http://www.allaboutcookies.org/manage-cookies/index.html. If, however, you do not accept cookies, you may experience some inconvenience in your use of the Services.  You also may not receive advertising or other offers from us that are relevant to your interests and needs.  We do not currently respond to browser do-not-track signals.

 

Pixel tags and other similar technologies. 

 

Pixel tags. Pixel tags (also known as web beacons and clear GIFs) may be used to, among other things, track the actions of users of the Services (including email recipients), measure the success of our marketing campaigns, and compile statistics about usage of the Services and response rates.

 

Analytics. We use Google Analytics, which uses cookies and similar technologies to collect and analyze information about use of the Services and report on activities and trends.  This service may also collect information regarding the use of other websites, apps and online resources.  You can learn about Google’s practices by going to www.google.com/policies/privacy/‌partners/, and exercise the opt-out provided by Google by downloading the Google Analytics opt-out browser add-on, available at https://tools.google.com/dlpage/gaoptout.

 

Physical Location 

 

We may collect the physical location of your device by, for example, using satellite, cell phone tower or WiFi signals.  We may use your device’s physical location to provide you with personalized location-based services and content.  We may also share your device’s physical location, combined with information about what advertisements you viewed and other information we collect, with our marketing partners to enable them to provide you with more personalized content and to study the effectiveness of advertising campaigns.  In some instances, you may be permitted to allow or deny such uses and/or sharing of your device’s location, but if you do, we and/or our marketing partners may not be able to provide you with the applicable personalized services and content.

 

Uses and Disclosures of Other Information

 

We may use and disclose Other Information for any purpose, except where we are required to do otherwise under applicable law.  If we are required to treat Other Information as Personal Information under applicable law, we may use and disclose it for the purposes for which we use and disclose Personal Information as detailed in this Policy.  In some instances, we may combine Other Information with Personal Information.  If we do, we will treat the combined information as Personal Information as long as it is combined.

 

Security

 

We seek to use reasonable organizational, technical and administrative measures to protect Personal Information within our organization.  Unfortunately, no data transmission or storage system can be guaranteed to be 100% secure.  If you have reason to believe that your interaction with us is no longer secure, please immediately notify us in accordance with the “Contacting Us” section below.

 

CHOICES AND ACCESS 

 

We give you choices regarding our use and disclosure of your Personal Information for marketing purposes.

 

 

We will try to comply with your request(s) as soon as reasonably practicable.  Please note that if you opt out of receiving marketing related emails from us, we may still send you important administrative messages, from which you cannot opt out.

 

How you can access or change your Personal Information 

 

If you would like to request to access or correct Personal Information (to the extent these rights are provided to you by applicable law), you may contact us in accordance with the “Contacting Us” section below.  We will respond to your request consistent with applicable law.  If you are a California resident, please refer to the “Additional Information Regarding California” section at the end of this Policy for more information about the requests you may make under the CCPA.

 

In your request, please make clear what Personal Information you would like to have changed.  For your protection, we may only implement requests with respect to the Personal Information associated with the particular email address that you use to send us your request, and we may need to verify your identity before implementing your request.  We will try to comply with your request as soon as reasonably practicable.

 

THIRD PARTY SERVICES

 

This Privacy Policy does not address, and we are not responsible for, the privacy, information, or other practices of any third parties, including any third party operating any website or service to which the Services link.  The inclusion of a link on the Services does not imply endorsement of the linked site or service by us or by our affiliates.

 

THIRD PARTY ADVERTISING 

 

We use third-party advertising companies to serve advertisements regarding goods and services that may be of interest to you when you access and use the Services and other websites or online services.

 

  1. You may receive advertisements based on information relating to your access to and use of the Services and other websites or online services on any of your devices, as well as on information received from third parties. These companies place or recognize a unique cookie on your browser (including through the use of pixel tags).  They also use these technologies, along with information they collect about your online use, to recognize you across the devices you use, such as a mobile phone and a laptop.  If you would like more information about this practice, and to learn how to opt out of it in desktop and mobile browsers on the particular device on which you are accessing this Privacy Policy, please visit http://optout.aboutads.info/#/  and http://optout.networkadvertising.org/#/.

 

Use of Services by MINORS

 

The Services are not directed to individuals under the age of thirteen (13), and we do not knowingly collect Personal Information from individuals under 13.

 

Jurisdiction and CROSS-BORDER TRANSFER

 

Your Personal Information may be stored and processed in any country where we have facilities or in which we engage service providers, and by using the Services you understand that your information will be transferred to countries outside of your country of residence, including the United States, which may have data protection rules that are different from those of your country.  In certain circumstances, courts, law enforcement agencies, regulatory agencies or security authorities in those other countries may be entitled to access your Personal Information.

 

SENSITIVE INFORMATION

 

Unless we request it, we ask that you not send us, and you not disclose, any sensitive Personal Information (e.g., social security numbers, information related to racial or ethnic origin, political opinions, religion or other beliefs, health, biometrics or genetic characteristics, or criminal background) on or through the Services or otherwise to us.

 

UPDATES TO THIS PRIVACY POLICY

 

The “Last Updated” legend at the top of this Privacy Policy indicates when this Privacy Policy was last revised.  Any changes will become effective when we post the revised Privacy Policy on the Services.

 

CONTACTING US

 

If you have any questions about this Privacy Policy, please contact us at  hellosym@sym.com.mx

 

Do not include credit card or other sensitive information in your emails to us.

 

ADDITIONAL INFORMATION REGARDING CALIFORNIA 

 

Pursuant to the California Consumer Privacy Act of 2018 (“CCPA”), we are providing the following additional details regarding the categories of Personal Information that we collect, use, and disclose about California residents.

 

Collection, Disclosure and Sale of Personal Information

 

The following chart includes: (1) the categories of Personal Information, as listed in the CCPA, that we plan to collect and have collected and disclosed within the preceding 12 months regarding California residents other than our employees, job applicants, contractors, owners, directors and officers; and (2) the categories of third parties to which we disclosed Personal Information for our operational business purposes or to which we sold Personal Information within the preceding 12 months.

 

 

Categories of Personal Information Disclosed to Which Categories of Third Parties for Operational Business Purposes Sold to Which Categories of Third Parties
Identifiers, such as name, contact information, unique personal identifiers, online identifiers affiliates; service providers; business partners; joint marketing partners; contest sponsors; and legal authorities where requested by such authorities or otherwise deemed appropriate by Lirio programmatic ad networks
Personal information as defined in the California customer records law, such as name, contact information affiliates; service providers; business partners; joint marketing partners; contest sponsors; and legal authorities where requested by such authorities or otherwise deemed appropriate by Lirio programmatic ad networks
Protected Class Information, such as characteristics of protected classifications under California or federal law, such as sex, age, gender, race, and marital status affiliates; service providers none
Internet or network activity information, such as browsing history, search history and interactions with our online properties or ads affiliates; service providers programmatic ad networks
Geolocation Data, such as device location and approximate location derived from IP address affiliates; service providers; contest sponsors service providers; ad networks
Inferences drawn from any of the Personal Information listed above to create a profile or summary about, for example, an individual’s preferences and characteristics affiliates; service providers none

 

 

Sales of Personal Information

 

Under the CCPA, if a business sells Personal Information, it must allow California residents to opt out of the sale of their Personal Information.  For purposes of CCPA, the disclosure of Personal Information to our advertising partners to provide you with personalized ads may constitute a “sale” in some instances.  The Personal Information disclosed in such way is described in the chart above.  We do not otherwise “sell” Personal Information. We do not knowingly sell the Personal Information of minors under 16 years of age.

 

Sources of Personal Information

 

As described above, we collect this Personal Information from you and from publicly available databases, joint marketing partners and our distributors, when they share the information with us.

 

Use of Personal Information

 

We may use this Personal Information to operate, manage, and maintain our business, to provide our products and services, and to accomplish our business purposes and objectives, including, for example, to: develop, improve, repair, and maintain our products and services; personalize, advertise, and market our products and services; conduct research, analytics, and data analysis; maintain our facilities and infrastructure; undertake quality and safety assurance measures; conduct risk and security control and monitoring; detect and prevent fraud; perform identity verification; perform accounting, audit, and other internal functions, such as internal investigations; comply with law, legal process, and internal policies; maintain records; and exercise and defend legal claims.

 

CCPA Rights and Requests

 

Requests to Know, Delete and Opt-Out

 

If you are a California resident, you may make the following requests:

 

  1. “Request to Know”

 

You may request that we disclose to you the following information covering the 12 months preceding your request:

 

The categories of Personal Information we collected about you and the categories of sources from which we collected such Personal Information;

 

The specific pieces of Personal Information we collected about you;

 

The business or commercial purpose for collecting or selling (if applicable) Personal Information about you;

 

The categories of Personal Information about you that we sold and the categories of third parties to whom we sold such Personal Information (if applicable); and

 

The categories of Personal Information about you that we otherwise shared or disclosed, and the categories of third parties with whom we shared or to whom we disclosed such Personal Information (if applicable).

 

  1. “Request to Delete”

 

You may request that we delete Personal Information we collected from you.

 

To make a Request to Know or a Request to Delete, please contact us in accordance with the “Contacting Us” section above.  We will verify and respond to your request consistent with applicable law, taking into account the type and sensitivity of the Personal Information subject to the request.  We may need to request additional Personal Information from you, such as the email you provided when you signed up or the phone number  you provided, to verify your identity and protect against fraudulent requests.  You may make a request on behalf of a child who is under 13 years old if you are the child’s parent or legal guardian.  If you make a Request to Delete, we may ask you to confirm your request before we delete your Personal Information.

 

If you want to make a Request to Know or a Request to Delete as an authorized agent on behalf of a California resident, you may use the submission methods noted above.  As part of our verification process, we may request that you provide, as applicable, proof concerning your status as an authorized agent, which also may include:

 

  1. Proof of your registration with the California Secretary of State to conduct business in California;

 

  1. Proof of a power of attorney from the resident pursuant to Probate Code sections 4121-4130.

 

If you are an authorized agent and have not provided us with a power of attorney from the resident pursuant to Probate Code sections 4121-4130, we may also require the resident to:

 

  1. Verify the resident’s own identity directly with us; or
  2. Directly confirm with us that the resident provided you permission to make the request.

 

  1. “Request to Opt-Out”

You may request to opt out of any future sale of Personal Information about you send a mail with your “Do Not Sell My Personal Information” at hellosym@sym.com.mx

 

If you want to make a Request to Opt-Out as an authorized agent on behalf of a California resident, you may use the submission methods noted above.  As part of our verification process, we may request, as applicable:

 

  1. Proof of your registration with the California Secretary of State to conduct business in California;
  2. Signed permission that the resident has authorized you to make a Request to Opt-Out on the resident’s behalf. “Signed” means that the permission has either been physically signed or provided electronically in accordance with the Uniform Electronic Transactions Act, Civil Code 1633.7 et seq.

 

Right to Non-Discrimination

 

You have the right to be free from unlawful discriminatory treatment for exercising your rights under the CCPA.

 

Your Choices Regarding Our Sharing Personal Information with Third Parties for Direct Marketing

 

You may opt out from:

 

  1. Our sharing of your Personal Information with affiliates for their direct marketing purposes. If you would prefer that we discontinue sharing your Personal Information on a going-forward basis with our affiliates for their direct marketing purposes, you may opt out of this sharing by: contacting us in accordance with the “Contacting Us” section above.
  2. Our sharing of your Personal Information with unaffiliated third parties for their direct marketing purposes. If you would prefer that we discontinue sharing your Personal Information on a going-forward basis with unaffiliated third parties for their direct marketing purposes, you may opt out of this sharing by: contacting us in accordance with the “Contacting Us” section above.

We will try to comply with your request(s) as soon as reasonably practicable.

 

Do Not Track Signals

 

We do not currently respond to browser do-not-track signals.

This Privacy Policy was create march 22 of 2022.